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dnata Signs Three-Year Sponsorship Deal with Dubai Basketball
DUBAI - dnata has entered into a three-year agreement with Dubai Basketball, becoming a Founding Partner of the city’s first professional basketball franchise. The deal marks dnata’s first major sports sponsorship and positions the company as a key supporter of one of the UAE’s most ambitious sporting initiatives.
Under the partnership, dnata will serve as the official travel partner for the team, facilitating logistics as Dubai Basketball competes in the EuroLeague and reenters the Adriatic Basketball Association (ABA) League. The company’s branding will appear on team jerseys, at the Coca-Cola Arena during home games, and across the club’s digital platforms.
Dubai Basketball, founded in 2023, made a strong debut last season, reaching the semifinals and securing third place in the ABA League. With confirmed participation in both the ABA League and EuroLeague, the team is set to host international clubs at the Coca-Cola Arena.
The collaboration gives dnata access to a growing fanbase. Nearly 80,000 spectators attended the team’s 18 home games last season. Over the course of the new agreement, the brand is expected to be visible during at least 31 home games per season.
Photo credits: Government of Dubai Media Office
Oksana Bozhko is a Contributor to Dubai Voice.
Oksana Bozhko
