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Sep 29, 2025
Under the directives of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of the Dubai Women Establishment (DWE), a protocol training program was held for 20 female leaders from government and semi-government entities in Dubai. The initiative is part of DWE’s broader mandate to enhance the leadership and professional capacities of Emirati women across sectors.
Conducted in partnership with The Protocol School of Washington, the three-day program took place from September 22 to 24. It aimed to strengthen participants’ executive presence and professional conduct, preparing them to represent their organisations in both domestic and international contexts.
The training addressed key areas such as official correspondence, diplomatic etiquette, personal diplomacy, and leadership through protocol. Participants were introduced to standards rooted in the UAE’s traditions, while also gaining practical tools for managing formal interactions and navigating complex professional environments.
Her Excellency Naeema Ahli, CEO of Dubai Women Establishment, said the program reflects DWE’s continued efforts to develop female talent and foster leadership that aligns with the nation’s strategic goals. She underscored the importance of protocol training in enhancing communication, building confidence, and enabling women to represent the UAE with competence and distinction.
The course was delivered by Mrs. Pamela Eyring, President of The Protocol School of Washington, and Mr. Saeed Al-Salkhadi, the school’s Vice President. It is one of several programs launched by DWE to equip Emirati women with the skills necessary to advance in high-level roles across industries.
Photo credits: Government of Dubai Media Office