His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, visited the fifth edition of World of Coffee Dubai at the Dubai World Trade Centre (DWTC) on January 18, 2026. The exhibition runs through January 20.

Sheikh Mohammed was accompanied by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai, and His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, President of the UAE National Olympic Committee. During the visit, they toured several pavilions showcasing exhibits from across the coffee industry.

Helal Saeed Almarri, Director General of the Dubai World Trade Centre Authority, briefed the visitors on the exhibition’s scale and international reach. Organised by DXB LIVE in collaboration with the Specialty Coffee Association, World of Coffee Dubai 2026 features over 2,100 companies from 78 countries, marking its largest and most internationally diverse edition to date.

The exhibition covers the full coffee value chain, from cultivation and production to processing, roasting, and brewing equipment. According to Statista, the global coffee sector’s projected revenue in 2026 is approximately $495.7 billion. The 2026 edition occupies more than 20,000 square metres and includes live auctions, international championships, workshops, and educational programs, providing trade and networking opportunities for industry professionals.

Khalid Al Hammadi, Senior Vice President of DXB LIVE, highlighted the growth of World of Coffee Dubai from a regional platform to a globally recognized hub connecting producers, manufacturers, and buyers.

Photo credits: Government of Dubai Media Office

Alexander Agafiev Macambira

Alexander Agafiev Macambira is former tech contributing writer for Forbes Monaco.