Minimalism Meets Indulgence: Twice Salon Redefines Beauty in Downtown Dubai
Amid the architectural spectacle of Downtown Dubai, where every detail is designed to impress, Twice Salon takes a subtler, more refined approach to luxury. Located on the bustling Downtown Boulevard, this multi-level beauty destination blends understated design with expansive service, creating an experience that is both curated and complete.
Inspired by minimalist Pinterest aesthetics, Twice is awash in warm neutrals, soft curves, and gold accents. The atmosphere is polished yet serene—more boutique hotel than conventional salon. The layout is thoughtfully divided: the ground floor caters to hairstyling and nail services in a bright, social setting, while the upper floor offers a more private experience with VIP suites, facial and massage rooms, and even a drinks café tucked into the corner.
What sets Twice apart is its full-day pampering philosophy. Guests can indulge in packages that go beyond beauty treatments to include mocktails, light brunch-style fare, and extended wellness sessions. It’s a modern retreat for those who want their self-care to feel like an occasion, not an errand.
In a district known for extravagance, Twice Salon strikes a balance between quiet sophistication and sensory indulgence. It’s not just where people go to look good—it’s where they go to feel entirely looked after.
Photo credits: Twice Salon Instagram.
Oksana Bozhko is a Contributor to Dubai Voice.
Oksana Bozhko
Vladyslava Garkusha
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