First AI-Powered Emirati Family to Promote Digital Engagement
In a move that blends cultural identity with emerging technology, Dubai has launched its first artificial intelligence–powered "Emirati Family," an initiative led by Digital Dubai to encourage public engagement with digital services through familiar and accessible storytelling.
The project began with the unveiling of its first virtual character, referred to as "The Girl". Clad in traditional Emirati dress with modern styling, the animated figure is designed to resonate with families and children, offering a relatable entry point into conversations around artificial intelligence and digital life.
Digital Dubai has invited the public to participate in naming the character, with options including Dubai, Mira, and Latifa. Additional members of the AI family - including a father, mother, and brother - are expected to be introduced in the coming stages, completing a virtual household meant to reflect Emirati values and societal norms.
According to Digital Dubai, the AI family will serve as an interactive platform for communicating government messages and promoting the emirate’s expanding portfolio of digital services. The initiative aims to present these tools in a way that is engaging, culturally grounded, and inclusive of all age groups.
Photo credits: Dubai Media Office.
Alexander Agafiev Macambira is former tech contributing writer for Forbes Monaco.
Alexander Agafiev Macambira
