DMCC, in partnership with Dubai real estate developer Sweid & Sweid, has announced the launch of BAY360, a new mixed-use lifestyle destination in Jumeirah Lakes Towers (JLT).

Planned as a neighbourhood and community hub, BAY360 will introduce a range of essential retail, dining, wellness and recreational amenities intended to support everyday life in the district. The project forms part of DMCC’s broader programme to upgrade shared spaces across JLT, with a focus on improving accessibility, connectivity and overall liveability.

The development will be built on a portion of Lake D, with most of the lake retained as a central feature. The design prioritises integration with the surrounding waterfront, enhancing pedestrian movement and activating public areas while maintaining the open, lakeside character of the site.

BAY360 will be anchored by a 22,000-square-foot Spinneys supermarket. Additional components include cafés and restaurants, some with lake-facing outdoor terraces, as well as medical facilities, lifestyle retail, rooftop padel courts and family-oriented outdoor spaces. The project will also include an underground car park with approximately 300 spaces.

Beyond the site itself, DMCC and Sweid & Sweid will implement improvements around Lake D to enhance connectivity across JLT. These include a redesigned pedestrian route linking the metro station to the opposite side of the lake and improved access to JLT Park. Planned upgrades to the lake edges will add greenery, seating and walkways.

Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer of DMCC, said the project reflects DMCC’s long-term strategy to strengthen the quality and functionality of JLT’s public realm. Maher Sweid, Managing Partner of Sweid & Sweid, said BAY360 represents the company’s third project in the district and builds on its ongoing investment in JLT, with completion targeted for the end of 2027.

Photo credits: Government of Dubai Media Office

Oksana Bozhko

Oksana Bozhko is a Contributor to Dubai Voice.