Dubai Municipality Launches ‘Saeed,’ an AI-Powered Virtual Spokesperson
Dubai Municipality has introduced “Saeed,” a virtual, artificial intelligence-driven spokesperson designed to act as the official digital representative for the government body. The initiative aims to streamline communication regarding municipal projects, services, and corporate achievements through interactive digital channels.
The virtual spokesperson is rendered with Emirati features and traditional attire, a design choice intended to reflect local cultural identity while maintaining a formal yet approachable public presence. According to municipal officials, Saeed is capable of delivering information in Arabic, English, Urdu, and Chinese, allowing the agency to reach a broader demographic of residents and visitors.
Saeed is programmed to pull data exclusively from official Dubai Municipality sources to ensure accuracy. The AI will be deployed across several platforms, including the municipality’s website, social media channels, press conferences, and public awareness campaigns. Beyond external communication, the platform is intended to assist with internal employee engagement by providing updates on corporate procedures, sharing success stories, and conducting internal opinion polling.
Seyed Ismail Al Hashimi, acting CEO of the Corporate Support Services Sector at Dubai Municipality, stated that the project is part of a broader shift toward integrating advanced digital solutions into government services. Plans are currently in development to integrate the AI into the “Hayakom” customer service centers to handle direct public inquiries.
The launch of this virtual spokesperson reflects a wider trend in Dubai’s administrative sector to utilize AI to improve operational efficiency and public accessibility.
Photo credits: Government of Dubai Media Office
Alexander Agafiev is former tech contributing writer for Forbes Monaco.
Alexander Agafiev
Vladyslava Garkusha
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