In a city defined by excess and innovation, the arrival of the Rimac Nevera in Dubai marks more than the introduction of a new hypercar—it signals a new era in ultra-luxury mobility. Officially launched in the UAE by Al Habtoor Motors in 2024, the Nevera is the world’s fastest street-legal electric vehicle, and perhaps the most radical redefinition of what speed, power, and sustainability can look like on the desert roads.

With a 1,914 horsepower quad-motor setup and a top speed of 412 km/h (256 mph), the Nevera accelerates from 0 to 100 km/h in just 1.81 seconds. It’s not merely theoretical: the car shattered 23 world performance records in a single day in 2023, including the fastest quarter-mile (8.25 seconds), 0–400–0 km/h (29.94 seconds), and Nürburgring electric lap record (7:05.298). These feats establish Rimac as not just a disruptor, but a leader among high-performance automakers.

But the Nevera’s appeal in Dubai goes beyond raw numbers. Its body is sculpted entirely from carbon fiber, with an adaptive aerodynamic system and a battery pack integrated into its core structure for both efficiency and rigidity. Only 150 units of the Nevera will be built globally, each priced at over $2.1 million. Some models arriving in Dubai have been ordered with bespoke paint schemes, personalized battery tuning, and AI-assisted digital displays—placing the Nevera squarely in the realm of collector-grade engineering.

Dubai’s Al Habtoor Motors, appointed as Rimac’s exclusive UAE distributor, now hosts the region’s first dedicated Rimac showroom. Designed to cater to a new generation of EV-forward collectors, it offers fully digital car configuration, luxury delivery services, and direct support from Rimac’s technical team. Though initial deliveries in the UAE remain limited, interest is rising as high-net-worth buyers increasingly view EV performance as a worthy successor to V12 combustion grandeur.

In 2025, Rimac introduced the Nevera R, a track-focused upgrade with 2,107 hp and upgraded chassis, braking, and aerodynamics—capable of accelerating from 0 to 60 mph in 1.66 seconds and topping out at 432 km/h (268 mph). While production remains ultra-limited, the Nevera R represents the brand’s push into circuit culture, even while remaining fully road legal.

Unlike many hypercars on Dubai’s roads—the Nevera brings something rare to the city’s luxury scene: silent dominance. Its zero-emissions powertrain reflects the UAE’s forward-facing clean energy strategy. Its digital intelligence and customizability align with a culture of hyper-personalization. And its exclusivity, engineering, and European provenance place it in direct conversation with the Bugattis and Koenigseggs that came before.

On Sheikh Zayed Road, the Nevera appears less like a car and more like a statement of what’s next. It’s the rare hypercar that does not roar—but instead hums with intent, quietly reshaping the way Dubai thinks about speed, prestige, and the electric future.

Photo credits: Rimac Newsroom

Alexander Agafiev Macambira

Alexander Agafiev Macambira is former tech contributing writer for Forbes Monaco.